Digital Experiential Campaign

As part of its first outreach efforts in a generation, the AFL-CIO knew it needed to reconnect with Americans around the shared values of work - and modern work. The idea came to life on workceonnectsusall.org, a web experience where users could enter their profession, location and details into the site and see the real impact of their work. It was a social network built around the work people do, demonstrating how the system of work has grown and changed.